AJ — founder of Sweat With Slay
Now coaching · Open enrollment

Custom Coaching · Digital · On Your Time

Sweatwith
Slay

“Obsessed with watching people win.”

Custom fitness coaching for busy humans who want to slay their goals — fully digital, on your time. Personalized plans built around your goals, schedule, lifestyle, and vibe.

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Workout
Fuel
Focus
Repeat
Strong Body
Unstoppable Mind
Be Strong
Be Fierce
Be You
Workout
Fuel
Focus
Repeat
Strong Body
Unstoppable Mind
Be Strong
Be Fierce
Be You
Workout
Fuel
Focus
Repeat
Strong Body
Unstoppable Mind
Be Strong
Be Fierce
Be You
Workout
Fuel
Focus
Repeat
Strong Body
Unstoppable Mind
Be Strong
Be Fierce
Be You
Built for —Busy professionals 25-45Frequent travelersReturning to fitnessStrength-focusedPre-event prepHybrid (lift + run)
AJ — founder and coach
Founder · Coach
AJ “SlayJ”
NASM CPTNFPT CPTCNC

About Sweat With Slay / 02

Your new favorite hype coach.

Tampa-based·New York roots·Coaching everywhere

“Slay is not a finish line. It's a mindset. Let's build something that helps you win.”

I'm AJ — certified personal trainer, nutrition coach, corporate sales professional, DJ, former athlete, and founder of Sweat With Slay. Somewhere along the way, people started calling me SlayJ. It started as a nickname from DJing and working in corporate tech sales, but it eventually became more than that.

To me, “slay” is a mindset. It means showing up with intention, going after your goals, and refusing to quit on yourself — whether that's in the gym, at work, on the dance floor, or just getting through a chaotic week.

I grew up playing sports and went on to play Division I lacrosse in college. After injuries forced me to step away from competitive athletics, I had to rebuild my relationship with fitness from the ground up. I was no longer training for a season, a coach, or a scoreboard — I was training for real life. Strength, confidence, energy, longevity, and feeling good in my own body.

I still work full-time in corporate sales, so I know what it feels like to juggle work, stress, travel, relationships, and a packed calendar while trying to prioritize your health. That's exactly why Sweat With Slay exists. My coaching is built for busy humans with real lives.

Whether you're brand new to fitness, getting back into a routine, building strength, training for a trip or event, navigating a major life transition, or just tired of starting over every Monday — I'll help you create a plan that actually fits your schedule, your goals, your equipment, and your lifestyle.

No cookie-cutter workouts. No unrealistic expectations. Just smart programming, real accountability, honest support, and a coach who is genuinely obsessed with watching people win.

NASM
CPT
NFPT
Certified
CNC
Nutrition coach
BBA
Business admin
NASM Certified Personal Trainer (CPT)
NFPT Certified Personal Trainer
Certified Nutrition Coach — NASM
CPR / AED certified — Adult, Child & Infant
Bachelor's in Business Administration — Iona
1+ year coaching at a big-box commercial gym
Former Division I lacrosse athlete
Active in pickleball & golf (we love a hobby)
Liability insured via Ergo Next
Full-time corporate sales — knows the busy-human grind
View full LinkedIn →

Fully certified · Fully insured

Click any card to view the actual credential

Certification
NASMCPT

NCCA-accredited Certified Personal Trainer

View cert →
Certification
NFPTCPT

National Federation of Professional Trainers

Verifiable on request
Certification
NASMCNC

Certified Nutrition Coach

View cert →
Life-saving
CPR/ AED

Adult · Child · Infant — ASTI

View cert →
Insured
ERGONext

Liability insurance · Fully covered

Verifiable on request

All certifications NCCA-aligned · NASM.org · Cert IDs available on request

How It Works

From intake to first win.

Here's exactly what happens after you fill out the intake.

01

Day 1 — Intake

Fill out the Sweat With Slay intake. Takes 5 min. I review it personally within 48 hours.

02

Day 2-3 — Your plan

I build your custom program around your goals, schedule, equipment & lifestyle. Delivered through Everfit.

03

Week 1 — First check-in

End-of-week feedback. We dial in form, intensity, recovery. Adjust anything that's not working.

04

Month 1+ — Iterate & win

Weekly accountability, monthly program updates, real-time adjustments as your life changes.

Programs & Pricing / 03

4 simple choices. one goal.

Choose the level of support that fits your life, your goals, and how much accountability you want. All programs delivered through Everfit.

Tier 01
Bronze

Essentials

The plan. The app. The freedom.

$89/ month
Less than $3/day

A simple, structured fitness plan for busy people who want results without the overwhelm. Perfect for self-starters who want expert guidance, flexibility, and a clear roadmap to follow at their own pace.

  • Fitness assessment & onboarding
  • 1 end-of-week feedback check-in (week 1)
  • Custom workout program delivered through Everfit
  • Exercise demo videos
  • Progress tracking + habit tracking
  • Program updates every 4 weeks
  • Monthly accountability check-in
  • Ongoing nutrition coaching
  • Messaging support & coaching calls
  • Weekly accountability check-ins
  • Program changes outside monthly updates
Perfect for

Busy professionals · Budget-conscious clients · Self-starters

Most Popular
Tier 02
Silver

Coaching

Structure, feedback, support, accountability.

$179/ month
Less than $6/day

More than a workout plan. Whether you're starting, restarting, or finally trying to stay consistent — Coaching gives you the guidance, accountability, and personalized support to build sustainable habits.

  • Everything in Essentials, plus:
  • Initial strategy + goal-setting consultation
  • Fully customized program for your goals, schedule, equipment & lifestyle
  • Weekly accountability check-ins
  • Messaging support between check-ins
  • Basic nutrition guidance & habit coaching
  • Form review & exercise feedback
  • Program adjustments as needed
Perfect for

Busy professionals · Beginners who want guidance · Frequent travelers · Anyone who wants a coach in their corner

Tier 03
Gold

VIP

Your coach. Your partner. Your progress. No matter what.

$399/ month
Less than $14/day

The highest level of Sweat With Slay coaching and support. Hands-on experience, personalized attention, direct access, and a coach fully invested in your success.

  • Everything in Coaching, plus:
  • Monthly 1:1 coaching session (virtual or in-person if local)
  • Priority messaging support
  • Weekly voice note / video / call feedback
  • Advanced nutrition + habit coaching
  • Lifestyle coaching: sleep, stress, recovery, routine
  • Real-time program adjustments
  • Event-specific coaching (weddings, vacations, races, photoshoots)
  • Quarterly comprehensive progress review
  • Priority scheduling + direct access
Perfect for

Busy executives · Frequent travelers · Clients prepping for major events · Anyone navigating big life changes

Tier 04
Bespoke

Fully Customized

Built from scratch. Priced for what you actually need.

Custom
Quoted to fit you

For clients who don't fit a tier — multiple training disciplines, family / partner training, in-person blocks, event-prep camps, travel programming, or hybrid retainers. We build the scope, then quote it.

  • Fully bespoke scope (training, nutrition, lifestyle, performance)
  • In-person training blocks (if local) + remote programming
  • Sport-specific work (lacrosse, pickleball, golf, running, etc.)
  • Family / couples / partner training
  • Multi-month event camps (wedding, race, photoshoot, season prep)
  • On-demand programming for travel and seasons
  • Pricing customized to your scope
Perfect for

Clients with multi-faceted goals · Couples & families · Athletes · Anyone whose life doesn't fit a tier

All plans delivered via Everfit · Workout · Fuel · Focus · Repeat

Add It On / 04

Build it your way.

Stack any of these onto an Essentials, Coaching, or VIP plan whenever you need it. Pricing & details quoted in your intake.

Popular

Train With a Friend

Bring a workout buddy onto your plan at a discounted rate. Same custom programming, shared accountability, double the dopamine.

Add in your intake

Extra Messaging Support

Unlimited messaging access between check-ins. Faster replies, deeper coaching conversations, real-time form-check chats.

Add in your intake

1:1 Strategy Call

60-minute deep-dive call. Goal mapping, plan-building, accountability framework. Great as a one-off or quarterly reset.

Add in your intake

Custom Macro Build

Personalized macro & habit blueprint based on your goals, body, schedule, and travel pattern. Refreshed quarterly if needed.

Add in your intake
Wedding-ready

Event Prep Boost

Wedding, photoshoot, vacation, reunion, race? An accelerated training + recovery block built around your event date.

Add in your intake

Travel Week Programming

Hotel-room, bodyweight, or boutique-gym friendly workouts for the weeks you're on the road. Built around your itinerary.

Add in your intake

Form Review Pack

Send lift videos, get back voice-noted feedback within 48 hours. Add it any time you're hitting a sticking point.

Add in your intake
Hobby-friendly

Sport Sharpen Block

Pickleball, golf, or rec-league season prep. Strength, mobility & conditioning programming built around your sport — so you don't just play, you perform.

Add in your intake

Note all desired add-ons inside your Sweat With Slay intake form — final pricing is quoted based on your full plan and selected add-ons.

Real Wins / 05

Real clients. real wins.

A few recent client transformations — pulled straight from the receipts. More wins live on my Instagram highlights.

Body recomp
Client Result

8-week recomposition

−1.2% BF · +2 lb lean muscle · −4.25"

Dropped body fat, built muscle, and achieved visible recomposition — leaner and stronger in 8 weeks. Shoulders +2.5" (muscle gain), waist −1.5" (fat loss).

Fat loss
Client Result

Major shred — 16 lbs down

−16 lb · −3.6% BF · −15.25"

Down 16 pounds and 15.25 total inches in 8 weeks. Chest & shoulders −6.5", waist −3.25", hips, arms and legs all tighter. Full-body transformation.

Resilience
Client Result

60-year-old comeback

−24 lb · post back-surgery

2x/week client, age 60. Back surgery and multiple injury limitations, plus a recent loss in the family — and still shows up. From 192 to 167 lbs. The results speak for themselves.

8-week sprint
Client Result

Two brothers, one program

−14 lb · −19.5" · −4.8% BF combined

1x/week training over 8 weeks. They changed their eating, sleeping, and trained 3–4x/week with my programming. Two different goals, one plan — one gained lean muscle, one cut fat.

Compare Plans / 06

Four plans. built around real life.

Choose the level of support that fits your schedule, your goals, and how much accountability you want. All programs delivered through the Everfit app — workouts, check-ins, progress tracking, habit tracking, and coaching support in one place.

Not sure? Start the intake
Essentials
$89
/ month
Coaching
$179
/ month
VIP
$399
/ month
Bespoke
Custom
Quoted
Feature
Essentials
Coaching
VIP
Bespoke
Price
$89/mo
$179/mo
$399/mo
Custom
Daily breakdown
<$3/day
<$6/day
<$14/day
Quoted
Best for
Self-starters
Most clients
Max support
Bespoke scope
Everfit app access
Fitness assessment + onboarding
Custom
Custom workout program
Custom
Exercise demo videos
Custom
Progress + habit tracking
Custom
First week feedback check-in
Custom
Monthly accountability check-in
Custom
Weekly accountability check-ins
Custom
Messaging support
Yes
Priority
Custom
Form review
Yes
Priority
Custom
Nutrition guidance
Basic
Advanced
Custom
Habit coaching
Light
Yes
Advanced
Custom
Program updates
Every 4 wks
As needed
Real-time
Custom
Coaching calls
Initial strategy
Monthly 1:1
Custom
Voice / video feedback
As needed
Weekly
Custom
Travel + schedule adjustments
Monthly only
As needed
Priority
Custom
Lifestyle coaching
Basic
Custom
Event-specific coaching
Limited
Custom
Quarterly comprehensive review
Custom
In-person sessions (if local)
Optional
Custom
Sport-specific work
Optional
Custom
Couples / partner training
Custom

Still not sure which option fits? Start your intake and I'll help you choose the best level of support.

Join Everfit / 04

Your coach. in your pocket.

All Sweat With Slay programming lives inside the Everfit app — the same coaching platform trusted by thousands of athletes. Download, tap the invite link, and start training in under 60 seconds.

  • Video demos for every exercise
  • In-app messaging with your coach
  • Calendar + workout tracking
  • Custom macros & habit goals

Invite code: Q9TTSYVZYA

Scan to join
Everfit Invite
Scan to join Sweat With Slay on Everfit
Code
Q9TTSYVZYA
Status
Active
Free 3-pack download

The Pink Plan starter pack.

Three PDFs to plug straight into your week:

  • The 20-min hotel-room workout
  • 14 honest days — return-to-training
  • Busy-week eating & protein hits

One email. No list, no spam.

Follow Along / 07

Off the grid. on the gram.

Daily drops — workouts, mindset notes, behind-the-scenes. The vibe lives on Instagram.

Sweat With Slay

FAQ / 07

Got questions?

The most common things people ask before signing up — plus the personal stuff. Not seeing yours? DM me on Instagram or drop it in the intake.

Start your intake →

The coaching / 01

How it works

Nope. Every program is built around your equipment access. Whether you've got a full commercial gym, a Peloton + a pair of dumbbells, or just bodyweight in a hotel room — we'll make it work. Tell me what you've got in your intake and I program around it.

That's literally why this exists. I work full-time in corporate sales and travel a lot myself — so travel programming is baked into how I coach. You can also add the Travel Week Programming add-on for fully custom workouts the weeks you're on the road.

An app gives you a workout. Sweat With Slay gives you a coach. Programming is custom, accountability is real, and I'm in the app messaging with you. The Everfit platform is just the delivery mechanism — the coaching is 1:1.

Absolutely. Essentials and Coaching are both perfect for beginners. I'll start you with foundational movement patterns, give you video demos for everything, and progress you based on how your body adapts — not some random template.

Yes. All plans are month-to-month with no long-term commitment. You can pause, cancel, or switch tiers whenever you need to. Most clients stay because they want to — not because they have to.

Yes — I'm a Certified Nutrition Coach. Coaching tier includes basic nutrition guidance and habit coaching; VIP includes advanced. For a fully built-out macro and habit blueprint, you can also add the Custom Macro Build add-on.

Most clients feel a difference in 2-3 weeks (energy, sleep, mood, gym confidence). Visible body composition changes typically show in 8-12 weeks with consistent training and nutrition. Performance metrics (strength, conditioning) usually move first.

Not at all. The brand voice leans bold and feminine, but the coaching is for anyone serious about the work. Honestly, many of my first clients were men — busy professionals, weekend athletes, and guys getting back into the gym after a long break. If you're committed and aligned with the vibe, you're in.

I'm NASM CPT certified, NFPT certified, a Certified Nutrition Coach, and I have a Bachelor's in Business Administration. I coached at a big-box commercial gym, was a Division I lacrosse athlete, and I still work full-time in corporate sales — so I understand the busy-human grind.

Yes, easily. Most clients start with Coaching, then either step up to VIP when they want more hands-on support, or drop to Essentials once they've built rock-solid habits. We adjust as your life changes.

About me / 02

The person behind Slay

It started in tech sales — I was building relationships, slinging deals, running around like I had 48 hours in a day, and somewhere along the way "Slay" stuck. Then SlayJ became part of the whole thing too. To me, slay isn't about being perfect. It's about showing up, figuring it out, doing the hard thing, and refusing to quit on yourself. That's the energy behind Sweat With Slay.

Fitness has always been a huge part of my life, but coaching became different once I saw what it did for people beyond the workout — getting stronger, gaining confidence, moving better, starting to believe in themselves. I'm also extremely solution-oriented; in my corporate career I solve problems and help people move things forward. Coaching lets me do that in a more personal way — figuring out what's actually getting in someone's way (schedule, confidence, travel, stress, food, structure) and building a plan that fits their real life.

Built around strength, sports, movement, and real life. I lift, play pickleball, golf, swim, bike, row, do yoga here and there, play in fun leagues, and love anything active outside. I also do cold plunges, contrast therapy, and recovery work because I put my body through a lot. Every year I do the Tunnel to Towers climb in honor of my Uncle Harry, which means a lot to me and keeps me connected to my New York roots. And yes — housework counts as movement.

A lot of people assume Sweat With Slay is my full-time job. It's not — and honestly, that's part of why I built it the way I did. I work full-time in corporate sales, travel often, build software/product ideas, serve on the board of Tampa Bay Tech, am involved with the Innovators Council, work on house projects, DJ as SlayJ, play sports, attempt to have a social life, and somehow still end up being the class mom of every league I touch. When I say I understand busy people, I mean it. My coaching isn't built for perfect schedules. It's built for real life.

Everyone who knows me knows I love good food. I grew up in the restaurant industry, so food has always been a big part of my life. I love grilling, I love a good meal, and I also love smart meal prep that makes a chaotic week easier. I'm not here to make food miserable or turn your life into a spreadsheet. I believe in structure, but I also believe in living. Good food and fitness can absolutely coexist — that's kind of the point.

A lot. Probably too much. I'm an ex-New Yorker living in Tampa — I love travel, tattoos, DJing as SlayJ, concerts, beach days, pool days, sports, golf, pickleball, biking, swimming, boating, house projects, building product/software ideas, tech events, and anything that feels like an adventure. I'm on the board of Tampa Bay Tech, involved with the Innovators Council, work in corporate sales, and somehow also ended up in HOA life. Basically, I like building things — businesses, relationships, playlists, routines, houses, communities, and stronger humans.

Not for someone looking for a crash diet, quick fix, or "six-pack in 30 days" plan. Also not for someone who wants a coach to do the work for them. I can give you structure, accountability, programming, support, honest feedback, and a lot of hype — but you still have to show up. This is for people who are ready to stop starting over every Monday, build consistency, get stronger, and feel better in a way that actually fits their life.

I almost went down the path of becoming an amateur boxer. I met Don Elbaum on the floor of Grand Central — legendary boxing promoter, one of those people you meet and immediately think, "Wait… is my life about to take a hard left?" For a second I really thought I might end up boxing. Life took me in a few different directions — corporate sales, fitness, DJing, tech, business — but the competitiveness, grit, discipline, and "let's see what I'm capable of" mindset never really left. That energy is a huge part of Sweat With Slay.

Contact / 08

Tell me what you're chasing.

Two ways to start: send a quick message if you just want to chat, or jump straight into the full intake if you're ready to roll.

Quick hello

Just a quick note?

Not ready for the full intake? Send a quick message and I'll get back to you.

Full intake · Recommended

“Slay is not a finish line. It's a mindset.”

Ready to commit? start here.

The full Sweat With Slay intake takes about 5 minutes. Covers your goals, training history, schedule, equipment, and lifestyle so I can build your plan and recommend the right tier.

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