AJ “SlayJ” Johnson
Founder & Coach — Sweat With Slay · Enterprise Tech Sales · DJ · Board Member, Tampa Bay Tech
Tampa, FL · NY roots · Coaching everywhere
Summary
Operator across tech, fitness, and community. Full-time enterprise tech sales professional. Founder and head coach of Sweat With Slay — strength-first online coaching delivered through Everfit. Board member at Tampa Bay Tech, member of the Innovators Council, HOA board contributor, performing DJ (SlayJ), and former Division I lacrosse athlete. Triple-certified (NASM CPT, NFPT CPT, NASM CNC), CPR/AED-trained, and liability insured.
Coaching & Fitness
Founder & Head Coach · Sweat With Slay
2025 — present
- Online strength-first coaching delivered through Everfit
- Tiered service offering: Essentials / Coaching / VIP / Bespoke
- Programming for busy professionals, returners, athletes, travelers
Personal Trainer · Big-box commercial gym
2024 — 2025 · 1+ year
- 1:1 strength & conditioning, mobility, programming
- Foundation in client assessment, periodization, progressive overload
Tech & Business
Enterprise Tech Sales · Full-time
Ongoing
- Long-cycle B2B SaaS selling into Fortune 500 buyers
- Heavy travel; cross-functional with product, marketing, customer success
Board Member · Tampa Bay Tech
Current
- Tampa Bay's leading tech industry organization
- Programming, mentorship, ecosystem development
Member · Innovators Council
Current
- Community of operators building product, software and businesses
HOA Board · Community leadership
Current
- Governance, budgeting, conflict resolution, community ops
Athletics & Performance
Division I Lacrosse — Athlete · Iona College
Collegiate
- D1 athletic background; injury recovery rebuilt training approach
Active in · Pickleball · Golf · Swimming · Cycling · Rowing
Ongoing
- Annual: Tunnel to Towers tower climb (NYC) — tribute to Uncle Harry
Creative / Music
DJ — "SlayJ" · Tampa / private events
Ongoing
- DJ identity from which the Sweat With Slay brand originated
Education
Bachelor of Business Administration (BBA) · Iona College
Graduated
Certifications & Insurance
NASM Certified Personal Trainer (CPT) · NASM
Current
NFPT Certified Personal Trainer · NFPT
Current
Certified Nutrition Coach (CNC) · NASM
Current
CPR / AED — Adult, Child & Infant · American Safety Training Institute (ASTI)
Current
Liability Insured · Ergo Next
Active